Help Seniors. Build a Lucrative Home-Based Business. YouTube

About us

BUILD A BUSINESS WITH PURPOSE

Help families make important senior living decisions while building a rewarding home-based business.

Start a Home-Based, Senior Living Advisor Business

Senior Advisors Earn Premium Placement Fees

No Franchise Fees | Step-by-Step Training Provided

Every day in the U.S., over 10,000 people turn 65—and many of them, or their families, are searching for help. As a senior living advisor, you guide families through one of the most emotional decisions they’ll ever make: helping a loved one transition into assisted living, memory care, or senior housing.

While there are over 2.5 million real estate agents in the U.S., there are only about 2,500 senior living advisors nationwide.

That means there’s incredible room for growth—and virtually no saturation. Families everywhere are searching for help, but in most markets, there simply aren’t enough advisors to meet the demand.

If you’re just getting started, this is one of the few industries where being “new” still gives you a huge opportunity to stand out and succeed.

And here’s the best part:

Your service is always free to the family—and you get paid by the facility.

Complete a brief questionnaire about your goals, timeline, and available startup investment. Your answers will direct you to the appropriate next step.

WHAT OUR CLIENTS ARE SAYING

Real Families. Real Peace of Mind.

“I’m so glad I found Jennifer’s system! I’m already working with multiple clients and have tours scheduled; it all came together faster than I expected. Her program gave me everything I needed to hit the ground running, and whenever I need support or a resource (like an invoice template), she’s quick to respond and incredibly helpful. This is one of the most rewarding ventures I’ve ever pursued, and I’m excited to keep building it. If you’re looking for a proven and perfect path into the senior living industry, Jen’s system is the real deal.”

“I had my first consultation call with Jen Carter on January 13, and from that moment, everything changed. By January 18 I was fully on board, and her guidance has been nothing short of amazing. Just yesterday on the 30th I secured my first agreement with a senior living community and I’m officially launching on February 1. This is truly a turnkey business & Jen has been responsive every step of the way. I couldn’t have asked for a better partner in starting Silver Star. If you need someone who’s truly got your back, Jen’s the one.”

“One of a kind….. I was very impressed by Jennifer Carter of Star Light Senior Advisors. The franchise manual she developed was an exhaustive detailed work of art, thoroughly informative, leaving no stone un-turned. She has patiently worked with me through some difficulties, always available and professional. Every promise kept. If senior care is your calling, Jen will give you all the tools you need for success.”

“The investment has been worth every penny – not only did I get all the tools and knowledge I needed to succeed, but I also received ongoing support that truly made a difference. If you’re serious about becoming a senior care advisor, Jen Carter’s system is a game-changer!”

“From the moment I discovered Jen Carter, I knew I was in the right hands. The opportunity to work directly with the leader in the senior advisor industry—someone who’s not only built a proven system but is also a published author—was incredibly exciting. Jen’s knowledge, professionalism, and genuine passion for helping others are unmatched. She made the process of launching my business clear, doable, and inspiring. I now feel confident and prepared, thanks to her step-by-step guidance and the tools she’s created. I couldn’t be more grateful to be learning from the best in the field.”

“Working with Jennifer has been incredible. I honestly didn’t know what to expect when I signed up, but she completely over-delivered. From the website and branding to the training materials and one-on-one support—everything has been thoughtfully prepared and exceeded my expectations. I feel confident, supported, and excited to build my senior advisor business, thanks to her guidance. I’m so glad I made the decision to work with Jennifer.”

WHAT DOES DO

What Does a Senior Advisor Do?

Help families understand their senior care options
Match seniors to appropriate communities based on their needs and budget
Tour facilities, communicate with staff, and guide decision-making
Senior Advisors earn PREMIUM placement fees
Work from home, part-time or full-time (virtually no overhead)

Just compassion, professionalism, and a willingness to connect with families and local facilities needed.

Why Work With Me?

I’m Jennifer Carter, founder of Star Light Senior Advisors, Certified Dementia Practitioner, and author of the books ‘The Senior Living Advisor Blueprint’ and ‘Senior Living Decisions’. I’ve personally referred hundreds of seniors and built a thriving business from home. Now, I mentor others to do the same with a proven, step-by-step system that includes:

A custom website

Logo and branding

Social media pages

Professional marketing materials

Contract templates

A 100+ page business manual

FAQ

Frequently Asked Questions

Have questions about becoming a senior living advisor, how the business works, or the training and support provided? Find answers to common questions about starting and building your home-based senior living advisor business.

Can I operate this business in every state?